Privacy Notice

Last Updated: November 13, 2025

1. Introduction

Welcome to I Love Ice Cream Ltd. ("we", "us", "our"). We are committed to protecting and respecting your privacy.

This Privacy Notice explains how we collect, use, store, and share your personal data when you visit our website, https://www.shopar.ai/ (the "Website"), or otherwise interact with us. It also explains your rights in relation to your personal data.

This notice is for individuals who represent the businesses we engage with, including visitors to our Website, and potential or existing business partners.

2. About Us: Who is responsible for the data processing?

The data controller for the personal data collected through this Website is:

• Company Name: I Love Ice Cream Ltd.
• Registered Address: c/o Tradebyte Software Ltd, Studio 8 Montpellier Street, Cheltenham, GL50 1SS, United Kingdom
• Company Number: 09114948

If you have any questions about this Privacy Notice or our data protection practices, please contact us at:

• Email: hello@deepar.ai
• Postal Address: c/o Tradebyte Software Ltd, Studio 8 Montpellier Street, Cheltenham, GL50 1SS, United Kingdom

3. What Personal Data We Collect and Why

We collect and process personal data about you when you interact with us and our Website. The personal data we process is detailed below:

4. Our Lawful Bases for Processing

We only process your personal data where we have a valid lawful basis to do so. These are:

• Legitimate Interests: We process your personal data for our legitimate business interests, such as to respond to your enquiries, to manage our relationship with your business, and to market our services to other businesses. When we rely on this basis, we carry out a balancing test to ensure our interests do not override your rights and freedoms. You have the right to object to this processing at any time.
• Consent: In some situations, we rely on your consent. This applies specifically to sending direct marketing to individual subscribers (sole traders and some partnerships) and for the use of all non-essential cookies on our Website. Where we use consent, you have the right to withdraw it at any time.

5. Cookies and Similar Technologies

Our Website uses cookies and similar technologies. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our site. Non-essential cookies (e.g. analytics and advertising) are used only with your consent.

You can manage or withdraw your consent at any time via the 'Manage Cookies' link in the banner.

We use the following types of cookies:

• Strictly necessary cookies. Strictly necessary cookies allow core website functionality such as user login and account management. The website cannot be used properly without strictly necessary cookies.
• Performance cookies. Performance cookies are used to see how visitors use the website, e.g. analytics cookies. Those cookies cannot be used to directly identify a certain visitor.
• Targeting cookies. Targeting cookies are used to identify visitors between different websites, e.g. content partners, banner networks. Those cookies may be used by companies to build a profile of visitor interests or show relevant ads on other websites.
• Functionality cookies. Functionality cookies are used to remember visitor information on the website, e.g. language, timezone, enhanced content.

6. Who We Share Your Personal Data With

We may share your personal data with trusted third parties to help us operate our business and provide our services. These include:

• IT Service Providers: Including our website hosting provider, CRM platform, and analytics providers.
• Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
• Regulators and other authorities: Who require reporting of processing activities in certain circumstances.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

7. International Data Transfers

Some of our external third-party providers are based outside the UK, so their processing of your personal data will involve a transfer of data outside the UK.

Whenever we transfer your personal data out of the UK, we do so in accordance with UK data protection law. This may include:

• Transfer on the basis of an adequacy decision by the European Commission under Article 45 of the UK GDPR;
• the ICO's International Data Transfer Agreement (IDTA); or
• the UK Addendum to the EU's Standard Contractual Clauses.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

8. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, and whether we can achieve those purposes through other means.

• Enquiry Data: We will retain data submitted through our contact forms for 4 years after our last communication with you.
• Marketing Data: We will retain your data for marketing purposes as long as you remain subscribed. If you opt-out, we will add your details to our suppression list to ensure we do not contact you again.

9. Your Legal Rights

Under data protection law, you have rights including:

• Your right of access - You have the right to ask us for copies of your personal information.
• Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
• Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
• Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
• Your right to object to processing - You have the right to object to the processing of your personal information, if we are processing your data on the basis of balancing of interests according to Article 6 (1) (f) UK GDPR.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
• Right to withdraw consent: where we rely on consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. Please contact us at hello@deepar.ai if you wish to make a request.

10. How to Complain

If you have any concerns about our use of your personal information, you can make a complaint to us at hello@deepar.ai.

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO's address:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk

11. Changes to this Privacy Notice

We keep our privacy notice under regular review. Any changes we make will be posted on this page. This version was last updated on November 13, 2025.