Graff Jewellery Goes 3D with ShopAR: A New Era in Digital Luxury

At ShopAR, we believe the future of luxury lives at the intersection of tradition and technology. Our latest collaboration with Graff brings that future into sparkling focus.

We’re excited to unveil a new chapter: 50 of Graff’s iconic jewellery pieces, now fully reimagined in immersive 3D, available to explore at graff.com. For the first time ever, customers can view Graff’s exquisite creations in lifelike, interactive detail, anytime, anywhere.

Legendary Craftsmanship, Reimagined for the Digital World

Since its founding in London in 1960, Graff has been synonymous with excellence in diamond artistry. From unearthing some of the world’s most extraordinary stones to crafting one-of-a-kind masterpieces, Graff’s legacy is built on rarity, precision, and beauty. Their collections represent the pinnacle of jewellery craftsmanship, and now, that experience is more accessible than ever before.

In partnership with ShopAR, 50 of Graff’s most dazzling jewellery pieces (including rings, earrings, bracelets, and necklaces) are now available to explore in photorealistic 3D directly on graff.com. This marks a bold evolution in how customers can discover, appreciate, and fall in love with Graff’s extraordinary creations - and it’s only the beginning.

See Every Facet, Every Detail — Anytime, Anywhere

Graff’s creations have always spoken for themselves, but seeing them online has never done them justice. Until now!

Using ShopAR’s cutting-edge 3D modelling and visualisation technology, each piece is rendered with breathtaking accuracy. The play of light across a diamond’s surface, the fluid curves of a gold setting, the intricacies of hand-finished craftsmanship — all captured in lifelike, 360° clarity.

Customers can now examine every facet of a diamond ring, get up close with the elegant movement of a cascading necklace, or explore the structure of a statement earring, all from the comfort of their own screen.

A Shared Vision: Elevating the Luxury Experience Online

This collaboration represents more than just technological integration. It’s a meeting of shared values: heritage meets innovation. As Graff continues to set the global standard for jewellery, ShopAR is proud to provide the digital tools that make those creations shine in a whole new light.

Together, we’re redefining how luxury can be experienced online, combining timeless craftsmanship with next-generation digital engagement.

Discover the Brilliance

This is just the beginning. Graff and ShopAR are setting a new benchmark for what’s possible in the world of digital luxury. A partnership that truly shines! 

✨ See the brilliance for yourself — explore the collection now at graff.com