How Bloobloom Increased Conversion by 10% and Reduced Returns by up to 15% with ShopAR's Virtual Try-On

Impact of AR

Bloobloom, a fast-growing and successful eyewear brand with over 600 products and six stores across London, increased their online conversion rate by 10% after introducing ShopAR's 3D and Augmented Reality (AR) commerce platform.

Users who engaged with the Virtual Try-On (VTO) feature were 50% more likely to add a product to their cart and complete a purchase compared to those who didn't.

In addition, Bloobloom's team has observed a reduction in their already low return rates (estimated between 10% and 15%) directly linked to customers using the Virtual Try-On feature.

They are now expanding their use of ShopAR's platform to support international growth and further enhance the online eyewear experience.

The Story

Bloobloom's vision is to reinvent the eyewear industry's standards. Dissatisfied with conventional options, the founders set out to create eyewear that merges self-care with social responsibility, emphasizing craftsmanship, transparency, and authenticity.

After successfully scaling their at-home try-on program, Bloobloom wanted to extend that experience digitally, giving customers the same confidence in fit and style, but without the logistics and cost of shipping physical frames.

The Goal: Make It Easier (and Smarter) for Customers to Try On Glasses at Home

While Bloobloom's "Try-On at Home" program remained a core differentiator, the brand sought to reduce costs and improve accessibility by offering a highly realistic virtual experience.

After testing multiple solutions, Bloobloom chose ShopAR for its unmatched realism, facial tracking precision, and speed. The ShopAR team collaborated closely with Bloobloom to fine-tune materials, lighting, and performance until the experience met their high brand standards.

Following the successful pilot, Bloobloom began rolling out ShopAR's Virtual Try-On across international markets.

The Solution

ShopAR is an end-to-end platform for 3D and AR commerce, helping retailers build, manage, and deploy 3D asset libraries at scale. Integration takes just six lines of code, and analytics are built-in to track engagement, performance, and sales impact.

For eyewear, ShopAR's proprietary technology includes real-time facial measurements and TrueSize fitting, ensuring every frame is rendered with precision. This level of accuracy enhances buyer confidence and reduces the likelihood of returns, a critical success metric for any online eyewear retailer.

Results

Bloobloom has seen measurable impact since implementing ShopAR:

• +10% increase in overall conversion rate
• 50% higher conversion rate among users who used the Virtual Try-On
• 10–15% reduction in product return rates attributed to improved fit confidence
• Expanded international rollout of ShopAR's Virtual Try-On

From Fares Manai, Co-founder and CEO, Bloobloom

Working with the ShopAR team was fun and straightforward. They were responsive, engaging, and focused on making the integration a success at every stage.

The team is constantly innovating, improving accuracy and performance. We look forward to an ongoing partnership.